Smaller packs, rural demand drive 11% value growth for FMCG in Q4; volume growth slows to 5.1%: NielsenIQ - The Economic Times

Even as urban slowdown persisted, rural demand for India’s fast moving consumer goods declined in the January-March '25 quarter year-on-year, though it was still four times faster than in cities, research firm NielsenIQ said in its quarter
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